Logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it.
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.
Logo first impression statistics It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.
olor is a huge factor in brand recognition. A signature color can increase brand recognition by 80% (like the Starbucks green).
According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.
Users seek out visually appealing content
Consistent design can increase revenue and recognition
When done right the potential of graphic design is endless and can be your brand’s secret to success. Implement the design lessons from these statistics and your brand will see some incredible results in no time.